Branding
A Case Study: Rebranding the
Blue Ocean Institute
The rebrand of the Blue Ocean Institute is currently ranked sixth among ocean conservation organizations and stands to improve upon that ranking by modifying its visual and brand identity. The organization stands to present itself with a greater foundation to build a better organization and compete against other large
groups. The campaign is geared towards the Institute’s target audience of adults 18-35. The impact from work conducted by this organization is only limited by the identity it exudes and the meaning it holds in the hearts and minds of the citizens of this world.
Blue Ocean Institute MFA Thesis Campaign Project Book
The redesign of the Blue Ocean Institute is depicted through this campaign book. Specific details about each aspect of this rebrand campaign are included in this 50+ page book: Research, Design, Style Guide, and Campaign Application. The campaign book explains how this redesign will elevate the organization from its competition.
The redesign of the Blue Ocean Institute is illustrated through this presentation video. It outlines the need for the redesign, highlights the research and explains the different aspects of the updated brand.
Blue Ocean Institute MFA Thesis Presentation Video